{"id":934,"date":"2026-09-21T21:21:46","date_gmt":"2026-09-22T00:21:46","guid":{"rendered":"https:\/\/www.onthenet.com.br\/?p=934"},"modified":"2026-09-21T21:21:48","modified_gmt":"2026-09-22T00:21:48","slug":"radio-nacional-turns-90-a-landmark-in-brazilian-broadcasting","status":"publish","type":"post","link":"https:\/\/www.onthenet.com.br\/index.php\/en\/2026\/09\/21\/radio-nacional-turns-90-a-landmark-in-brazilian-broadcasting\/","title":{"rendered":"R\u00e1dio Nacional turns 90: a landmark in Brazilian broadcasting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">R\u00e1dio Nacional marked its 90th anniversary on September 12, 2026. Launched in Rio de Janeiro in 1936, the broadcaster became a symbol of radio\u2019s growth as a mass medium in Brazil.<\/p>\n\n\n<p class=\"wp-block-paragraph\">At the time, much of the population lived in rural areas and could not read. As a result, broadcasting reached people who had limited access to written information.<\/p>\n\n\n<h2 class=\"wp-block-heading\">R\u00e1dio Nacional: music, news and radio drama<\/h2>\n\n\n<p class=\"wp-block-paragraph\">The station began as a private company. Get\u00falio Vargas\u2019s government later nationalized it in the 1940s and increased investment in transmitters and programming.<\/p>\n\n\n<p class=\"wp-block-paragraph\">In addition to leading the audience rankings recorded by Ibope, Nacional helped professionalize radio entertainment. It maintained its own orchestra and cast, while signing exclusive contracts with artists.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Its microphones carried the voices of Emilinha Borba, Marlene and Cauby Peixoto. The station also launched <em>Em Busca da Felicidade<\/em>, considered Brazil\u2019s first broadcast radio soap opera. The series aired from 1941 to 1943.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Public broadcasting and the preservation of history<\/h2>\n\n\n<p class=\"wp-block-paragraph\">In 2007, R\u00e1dio Nacional became part of Empresa Brasil de Comunica\u00e7\u00e3o, or EBC. It now operates as a public broadcaster, providing news, culture, music and public service programming.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Over time, the brand expanded into seven main stations. They cover Rio, Bras\u00edlia AM and FM, the Amazon, Alto Solim\u00f5es, S\u00e3o Lu\u00eds and S\u00e3o Paulo. The last two joined the network in 2021.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, EBC preserves original scripts from <em>Em Busca da Felicidade<\/em>, recognized through UNESCO\u2019s Memory of the World program. TV Brasil\u2019s September 2026 coverage reported that these scripts were undergoing a heritage protection process at Iphan.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Therefore, that process concerns the documentary collection. It should not be read as a completed heritage designation covering the entire broadcaster.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Source: <a href=\"https:\/\/tvbrasil.ebc.com.br\/caminhos-da-reportagem\/2026\/09\/radio-nacional-90-anos-em-sintonia-com-o-brasil\">TV Brasil\u2019s feature on Nacional\u2019s 90th anniversary<\/a>.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><em>Reviewed on September 20, 2026: the text clarifies radio\u2019s pioneering role and the scope of the protection process for the scripts.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e1dio Nacional celebrates 90 years. Explore its role in Brazilian music, news and radio drama, and efforts to preserve its historic scripts.<\/p>\n","protected":false},"author":1,"featured_media":425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[746],"tags":[1271,1205,1199,1275],"class_list":["post-934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-brazilian-radio","tag-ebc","tag-public-broadcasting","tag-radio-nacional-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e1dio Nacional completa 90 anos: hist\u00f3ria e legado<\/title>\n<meta name=\"description\" content=\"R\u00e1dio Nacional completa 90 anos em 2026. 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